Black Country in Motion
Black Country in Motion (BCIM) was a three year pilot project funded by the Sport England 'Get Healthy, Get Active' initiative to gather data and intelligence on how to engage inactive people in sport and physical activity.
Black Country in Motion was delivered by Wolves Community Trust on behalf of Active Black Country in conjunction with the University of Wolverhampton. The aim of the project was to improve physical activity levels in 8 zones across the Black Country in the 4 boroughs of Wolverhampton, Walsall, Dudley and Sandwell. These zones were chosen on a combination of high inactivity and deprivation levels alongside the largest health inequalities. The zones included; East Park, Bilston East, Bentley and Darlaston, Blakenhall, Castle and Priory, Netherton and Woodside, Tipton Green and Smethwick.
Black Country in Motion has been instrumental in getting over 1200 new people taking part in physical activity over the last 3 years. The programme was sustained beyond the initial funding period by an additional 6 months to address sustainability and has seen a number of sessions become self-sustainable now the programme has ended. We recognise that this could not have been achieved without the hard work of the volunteers and community organisations in the areas, so thank you!