Black Country in Motion
Black Country in Motion is a pilot Sport England funded 3 year project which challenges the barriers that communities, age 14+ across the Black Country have to participating in sport and physical activity.
Working within 8 zones across the Black Country, the project aims to upskill local community members to lead physical activity opportunities, helping to transform the attitudes and remove the barriers that exist towards participation.
Over the lifetime of the project we will engage over 1000 people aged 14+ in the targeted wards, and engage and sustain their involvement in physical activity sessions, sessions which are sustainable and delivered by BCiM volunteers, local community members who have been upskilled and qualified through the project. We will also train 130 organisations to engage inactive community members. Our person centred focus will ensure that relevant opportunities will be developed that will become firmly established in the communities they serve.
The project is unique in that it seeks to develop community assets, empowered local people and partnerships which can effect change in the way their communities perceive physical activity, and support them to remove the barriers that prevent them from making being active a lifetime habit.